What you are going to do:

• Own the creative pipeline for paid channels (Meta, Google, TikTok, etc.): ideation → brief → production → test → learn → scale.

• Lead and coach regional creative producers.

• Establish a Copy & Concept function (hooks, scripts, messaging QA).

• Partner with the Design Lead and design pool to deliver assets on time and to spec.

• Build video capacity (internal or freelance) and increase “winner” throughput.

• Create and enforce a quality framework (scorecard, reviews).

• Run cross-regional sharing (playbooks, best-of library) and standardize briefs & RACIs with business owners.

• Expand to new channels (TikTok/CPA) via small pilots, templates, and fast iteration.

What we expect from you

• 5–7+ years in performance creative or creative operations within B2C, edtech, or mobile products.

• Proven experience building or scaling creative processes.

• Strong understanding of ad testing & metrics (CTR, CVR, ROAS) and sharp copy instincts.

• Solid project leadership skills and ability to manage multiple stakeholders.

• Excellent English communication skills.